A Guide to Preparing Cost-Effective Press Releases

Author : Robert H Loeffler,William Winston

Hardback

Published : Tuesday 9 March 1993

ISBN : 9781560241416

Price : €37.43

Description

An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.

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