General Book Search for "9780275921873"

A Theory of Political Choice Behavior

Hardback
Published : Monday 19 January 1987
ISBN : 9780275921873
Price : €67.86


Description

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past;



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