General Book Search for "9780367760335"

Absolute Essentials of Marketing Research

Hardback
Published : Wednesday 29 December 2021
ISBN : 9780367760335
Price : €58.49


Description

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.



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