Accounting for Tastes

Author : Gary S. Becker

Paperback

Published : Monday 30 March 1998

ISBN : 9780674543577

Price : €37.38

Description

Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

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