General Book Search for "9781138965935"

Adding Value (RLE Marketing)

Paperback
Published : Thursday 26 November 2015
ISBN : 9781138965935
Price : €50.30


Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.



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