General Book Search for "9781409444619"

Advanced Database Marketing

Hardback
Published : Friday 24 May 2013
ISBN : 9781409444619
Price : €152.10


Description

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.



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