Advances in Business and Management ForecastingAuthor :
Hardback
Published : Friday 17 February 2006
Description
Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.
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