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General Book Search for "9781538114063"

General Books
School Books

Author : Beth E. Barnes,Sheri J. Broyles
Hardback
Published : Wednesday 5 June 2019
ISBN : 9781538114063
Price : €56.16

Description

Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.