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General Book Search for "9781138178199"

General Books
School Books

Author : Donald W Jugenheimer,Larry D Kelley
Hardback
Published : Thursday 1 September 2016
ISBN : 9781138178199
Price : €152.10

Description

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.