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General Book Search for "9780765615473"

General Books
School Books

Advertising, Society, and Consumer Culture

Author : Joyce M. Wolburg,Roxanne Hovland
Paperback
Published : Monday 1 March 2010
ISBN : 9780765615473
Price : €69.02

Description

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.