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General Book Search for "9780252072994"

General Books
School Books

Author : Inger L. Stole
Paperback
Published : Thursday 30 March 2006
ISBN : 9780252072994
Price : €28.07

Description

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising.