Advertising

Author : Mara Einstein

Hardback

Published : Thursday 28 September 2017

ISBN : 9780190625887

Price : €56.15

Description

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertisings subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

You may also like ...

Selling the Sacred

by Mara Einstein,Sarah McFarland Taylor

Paperback

01 Mar 2024

Religion: general

€42.11

Extended stock – Dispatch 5-7 days

Selling the Sacred

by Mara Einstein,Sarah McFarland Taylor

Hardback

01 Mar 2024

Religion: general

€152.10

Extended stock – Dispatch 5-7 days

Religion and Reality TV

by Diane Winston,Mara Einstein

Paperback

18 Apr 2018

Television

€43.28

Extended stock – Dispatch 5-7 days

Religion and Reality TV

by Diane Winston,Mara Einstein

Hardback

16 Apr 2018

Television

€152.10

Extended stock – Dispatch 5-7 days

Reviews