Alcoholic Beverages

Author : Frederick F. Clairmonte,John Cavanagh

Hardback

Published : Friday 1 December 2023

ISBN : 9781032603766

Price : €99.45

Description

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

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