An Analysis of Michael E. Porter's Competitive StrategyAuthor :
Paperback
Published : Saturday 15 July 2017
Description
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
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