Applying Social Cognition to Consumer-Focused Strategy

Author : Frank R. Kardes,Paul M. Herr

Hardback

Published : Thursday 28 July 2005

ISBN : 9780805855203

Price : €152.10

Description

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

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