Base of the Pyramid Markets in Affluent

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General Book Search for "9781032008790"

General Books
School Books

Base of the Pyramid Markets in Affluent Countries

Author : Judy N. Muthuri,Ximena Rueda
Paperback
Published : Monday 31 May 2021
ISBN : 9781032008790
Price : €43.28

Description

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.