Base of the Pyramid Markets in Latin AmericaAuthor :
Paperback
Published : Wednesday 31 May 2023
Description
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
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