Battling the Inner DummyAuthor :
Paperback
Published : Friday 1 October 1999
Description
Localises the source of our irrationality in the limbic id - the part of our brain that endlessly thirsts for status, sex, territory, nurturance, and survival. This book offers advice on how to handle our own Inner Dummies with built-in rewards and punishments. It illustrates how we can apply 'ID prevention' in our daily lives.
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