Behind the Success and Failure of U.S. Export Intermediaries

Author : Mike Peng

Hardback

Published : Thursday 19 March 1998

ISBN : 9781567201529

Price : €86.58

Description

This volume explores US export intermediaries - the specialized service firms which connect domestic manufacturers with overseas buyers. The author investigates what determines their success or failure, using six case studies and a 1000-firm mail survey to highlight his findings.

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