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General Book Search for "9780367172589"

General Books
School Books

Author : Charlotte F. Knudtzen,Tilde Heding
Paperback
Published : Wednesday 20 May 2020
ISBN : 9780367172589
Price : €46.79

Description

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.