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General Book Search for "9780674047082"

General Books
School Books

Author : Jing Wang
Paperback
Published : Saturday 10 April 2010
ISBN : 9780674047082
Price : €31.53

Description

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wangâ?Ts experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.