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General Book Search for "9780749460570"

General Books
School Books

Author : Martin Lindstrom
Paperback
Published : Saturday 3 April 2010
ISBN : 9780749460570
Price : €21.05

Description

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.