Business Acumen for Strategic CommunicatorsAuthor :
Paperback
Published : Monday 1 March 2021
Description
Business acumen has emerged as a critical competency for communicators. But if youre a public relations, advertising or communication professional that didnt go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
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