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General Book Search for "9780765622617"

General Books
School Books

Author : Donald W Jugenheimer,Larry D Kelley
Paperback
Published : Wednesday 15 April 2009
ISBN : 9780765622617
Price : €69.02

Description

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.