General Book Search for "9780195117646"

Changing the Game

Hardback
Published : Thursday 22 October 1998
ISBN : 9780195117646
Price : €38.01


Description

The authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change.



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