Consumer Behavior and Advertising InvolvementAuthor :
Hardback
Published : Wednesday 28 May 2008
Description
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
You may also like ...
by
Paperback
30 May 2024
LGBTQ+ Studies / topics
€12.86
Extended stock – Dispatch 5-7 days
by
Paperback
13 Feb 2024
Poetry
€9.36
Extended stock – Dispatch 5-7 days
by
Paperback
14 Sep 2023
Modern and contemporary fiction: general and literary
€9.35
Extended stock – Dispatch 5-7 days
by
Paperback
14 Sep 2023
Modern and contemporary fiction: general and literary
€10.52
Extended stock – Dispatch 5-7 days
Reviews