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General Book Search for "9780805842043"

General Books
School Books

Author : Cele C. Otnes,Tina M. Lowrey
Hardback
Published : Wednesday 1 October 2003
ISBN : 9780805842043
Price : €152.10

Description

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.