Contemporary Public Opinion

Author : Maxwell McCombs

Paperback

Published : Thursday 1 August 1991

ISBN : 9780805811025

Price : €42.11

Description

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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