Convergence Culture

Author : Henry Jenkins

Hardback

Published : Tuesday 1 August 2006

ISBN : 9780814742815

Price : €78.39

Description

Maps a territory where old and new media intersect, and where the power of the media producer and the power of the consumer interact in unpredictable ways. This book explains the cultural shift that occurs as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

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