Corporate Social Strategy

Author : Bryan W. Husted,David Bruce Allen

Paperback

Published : Thursday 11 November 2010

ISBN : 9780521149631

Price : €36.26

Description

Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.

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