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General Book Search for "9780415647076"

General Books
School Books

Creating Images and the Psychology of Marketing Communication

Author : Chung-Hyun Kim,Lynn R. Kahle
Paperback
Published : Tuesday 25 September 2012
ISBN : 9780415647076
Price : €38.60

Description

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.