General Book Search for "9780805852165"

Creating Images and the Psychology of Marketing Communication

Hardback
Published : Tuesday 17 January 2006
ISBN : 9780805852165
Price : €54.98


Description

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.



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