General Book Search for "9780367819781"

Creating Value with Data Analytics in Marketing

Hardback
Published : Monday 8 November 2021
ISBN : 9780367819781
Price : €181.35


Description

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.



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