Creativity in Groups

Author : Elizabeth A. Mannix,Margaret Ann Neale

Hardback

Published : Thursday 12 November 2009

ISBN : 9781849505833

Price : €112.31

Description

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

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