Crossing the Chasm, 3rd EditionAuthor :
Paperback
Published : Tuesday 28 January 2014
Description
The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
You may also like ...
by
Paperback
03 Aug 2023
>>
€9.40
by
Hardback
01 Mar 2022
Literary studies: c 1900 to c 2000
€76.05
Extended stock – Dispatch 5-7 days
by
Paperback
01 Feb 2021
Literary studies: ancient, classical and medieval
€37.43
Extended stock – Dispatch 5-7 days
by
Paperback
13 Dec 2019
Regional / International studies
€45.62
Extended stock – Dispatch 5-7 days
Reviews