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General Book Search for "9781032247441"

General Books
School Books

Author : Daniel D. Prior,Stan Maklan
Paperback
Published : Tuesday 23 January 2024
ISBN : 9781032247441
Price : €70.19

Description

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.