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Customer Relationship Management

Author : G. Jason Goddard,Riad A. Ajami

Paperback

Published : Monday 24 June 2024

ISBN : 9781032838021

Price : €37.43

Description

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

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