Dealing with Darwin

Author : Geoffrey A. Moore

Paperback

Published : Friday 5 May 2006

ISBN : 9781841127170

Price : €21.05

Description

You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower.

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