Defending Your Brand

Author : T. Calkins

Hardback

Published : Thursday 11 October 2012

ISBN : 9780230340343

Price : €64.34

Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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