Democratizing Luxury

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General Book Search for "9780824895167"

General Books
School Books

Author : Annika A. Culver
Hardback
Published : Sunday 31 December 2023
ISBN : 9780824895167
Price : €79.56

Description

Explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or `luxury, to mass-produced products as an important business model.