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General Book Search for "9781405187954"

General Books
School Books

Author : Thomas L. McPhail
Hardback
Published : Thursday 9 April 2009
ISBN : 9781405187954
Price : €100.56

Description

Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.