Direct Marketing in ActionAuthor :
Hardback
Published : Thursday 30 November 2006
Description
In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.
You may also like ...
by
28 Mar 2024
CHILDRENS 0-4
€12.50
by
Paperback
27 Jan 2022
Language readers
€5.84
Extended stock – Dispatch 5-7 days
by
Paperback
27 Jan 2022
Language readers
€5.84
Extended stock – Dispatch 5-7 days
by
Paperback
27 Jan 2022
Language readers
€5.84
Extended stock – Dispatch 5-7 days
Reviews