Donald Trump and the Branding of the Am

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General Book Search for "9783030304980"

General Books
School Books

Donald Trump and the Branding of the American Presidency

Author : Kenneth M. Cosgrove
Paperback
Published : Tuesday 31 October 2023
ISBN : 9783030304980
Price : €40.94

Description

This book argues that Donald Trumps election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.