General Book Search for "9780195121469"

Dragon Multinational

Hardback
Published : Thursday 14 February 2002
ISBN : 9780195121469
Price : €149.18


Description

Mathews examines a handful of multinationals from the "Periphery" that have globalized their operations extremely rapidly. These firms have utilized strategies of international linkage and leverage to speed their global coverage. Mathews contends that the new global business world will offer unprecedented opportunities for firms that know how to enmesh themselves in global networks.



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