General Book Search for "9780521513869"

Emerging Multinationals in Emerging Markets

Hardback
Published : Thursday 16 April 2009
ISBN : 9780521513869
Price : €121.68


Description

How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.



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