General Book Search for "9781138648081"

Ethics in Marketing

Hardback
Published : Tuesday 6 December 2016
ISBN : 9781138648081
Price : €181.35


Description

Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob



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