Event Impact

Author : John Armbrecht,Tommy D. Andersson

Paperback

Published : Monday 21 January 2019

ISBN : 9780367143015

Price : €50.30

Description

Events are increasingly used instrumentally to achieve goals of the entire society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is a unique book that combines methodological concepts and international research to create a comprehensive guide to event impacts. This book was originally published as a special issues of Scandinavian Journal of Hospitality and Tourism.

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