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General Book Search for "9781138293168"

General Books
School Books

Author : Wided Batat
Paperback
Published : Friday 18 January 2019
ISBN : 9781138293168
Price : €53.81

Description

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.