Export Strategy

Author : Subhash C. Jain

Hardback

Published : Monday 24 April 1989

ISBN : 9780899302768

Price : €86.58

Description

This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.

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