Fashion & Luxury MarketingAuthor :
Hardback
Published : Thursday 28 April 2022
Description
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.
You may also like ...
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780008624842.jpg)
by
Paperback
11 Sep 2023
Educational: Modern (non-native or second) languages
€9.35
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780008397807.jpg)
by
Paperback
15 Oct 2020
Language readers
€5.84
Extended stock – Dispatch 5-7 days
![Product](https://abcbooksimages.s3.eu-west-1.amazonaws.com/sBookimagesFlat2020/9780141386218.jpg)
by
Paperback
06 Jul 2017
Childrens / Teenage fiction: Crime and mystery fiction
€9.35
Extended stock – Dispatch 5-7 days
Reviews